All posts by Keith Petri

RT_Week

Over 300 restaurants participated in the 20th anniversary of Restaurant Week. The event ran from July 16th to August 10th, 2012. Dating back to 1992, the event has served as a way for New Yorkers and visitors to the city to sample some of the best restaurants at an affordable price. When it first began, the three-course lunch was priced at $19.92. Since then, the average price of a meal has gone up $16 in NYC. Fortunately, the NYC Restaurant Week price for lunch has only gone up $4.15. Learn more about Restaurant Week 2012. Read more…

salt

Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your customer’s mouth. Read more…

restaurant reputation

Most small businesses are faced with many of the same problems. Perhaps the most pernicious is the missing 25th hour in a day. The introduction of new technology and various platforms to market a service or product does not help the situation. Read more…