All posts in Community

sales-chart

When the temperature of the shower is just right in the middle, not hot enough yet not unbearably cold, most turn to adjust the faucet. We often forget, or perhaps never knew, which faucet is hot or cold, or which direction adds heat or the opposite. Read more…

networking

For many, networking involves an unfamiliar terrain.  Months ago, I was frustrated by the ineffectiveness and lack of personality that was too common in my job search.  Since most companies get inundated with requests for interviews, they choose to standardize the candidate screening process (no secret).  In addition, it’s proven that hiring managers are more likely to hire applicants they feel more comfortable with, usually individuals to whom they’ve been referred from inside their network.  This is a large issue in the labor market. Read more…

sm

Individual consumers hardly ask themselves these questions, so why would a small business?   The answer is to build a brand –your reputation.  Whether a small business is selling cupcakes, lattes, living room furniture, or pizza slices, your target audience no longer wishes to be merely an audience. Read more…