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Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your customer’s mouth. Read more…

Most small businesses are faced with many of the same problems. Perhaps the most pernicious is the missing 25th hour in a day. The introduction of new technology and various platforms to market a service or product does not help the situation. Read more…

Hi, it is about time you really begin to enjoy working at your company. If not, then leave. Why? Because pretty soon your company will ask you to maintain outside relationships that the company cannot afford to lose. Read more…