All posts in Small Business

This past week, Google announced that it will be releasing a new social component, to amplify its existing search algorithm. The gist is this: I can place my stamp of approval on any search result by clicking an addictive +1 button that shows up next to it. In order to do so, I need to have a Google profile. The consequences of this innovation will be substantial. Read more…

Individual consumers hardly ask themselves these questions, so why would a small business?   The answer is to build a brand –your reputation.  Whether a small business is selling cupcakes, lattes, living room furniture, or pizza slices, your target audience no longer wishes to be merely an audience. Read more…

“Innovation is mysterious.  Inspiration is largely unpredictable,” speaks Seth Godin.  His new book, “Poke the Box,” is an 83-page sermon on what it means to start and ship new ideas. Read more…