GenJuice is becoming the MTV for today’s young adults. MTV is where young adults watch celebrities and trendsetters, but GenJuice is where young adults are the trendsetters and influencers of today. GenJuice strives to be the content source and spokesperson for today’s motivated young adults.
|GenJuice originated as an idea at a coffee house in San Francisco and transformed into an undergraduate thesis. As a budding young entrepreneur and student at Berkeley College, Arielle Patrice Scott took her idea on the road. The GenJuice team approached CNSLT.us before a 40 day national tour to unite 1,300 innovators across the United States. Our task was to drive ticket sales and engagement from their growing online audience.||Researching GenJuice's target, Generation Y, was no simple task. While numerous studies show an obsession among current students and young professionals to be constantly connected, we determined that the ideal GenJuice event attendee needed to be reached with an authentic and personal message.||CNSLT.us taught GenJuice to strategically promote potential event attendees. More specifically, using the Twitter handle (@MeetGenJuice), CNSLT.us and Genjuice began endorsing young innovators who resided in and around the 13 tour stops. We started conversations surrounding an individual's work, which created an audience of followers with strong ties to new age communication tools. The audience was also motivated to bring the conversation offline. CNSLT.us was able to mask GenJuice Tour sponsors by directing their newly found followers to the sponsor's product and/or service.||