NYC Nightlife Group

NYC Nightlife Group
NYC Nightlife Group
NYC Nightlife Group
NYC Nightlife Group
Problem Insight Work Results
NYC Nightlife Group is known for its high-class clientele focusing on events at the most exclusive New York City hotspots. Unfortunately, they lacked a web presence to garner interest from partygoers outside their immediate network. CNSLT.us determined - through market research - the key factors in segmenting NYC Nightlife Group’s target audience. The key findings indicated a need to create individual messages for the varying customer segments. The result of initial research, design and development is a highly-sophisticated event listing service geared towards the numerous demographics interested in the clubs represented and promoted by NYC Nightlife Group. With a fully integrated VIP List signup process, the organization now has a better understanding of their clienteles’ needs. As a direct result of CNSLT.us’s work, NYC Nightlife Group is seeing over 100 unique visitors a day within 6-weeks of their website’s launch. In addition, leveraging the Facebook Open Graph to develop a unique VIP List empowers management to better target specific demographics to meet the needs of their clients (nightclubs). The website's Bounce Rate is currently 2.86%.