In early 2010, NYC Nightlife Group, LLC was established. At the time, with just a couple governing members with strong roots in New York’s nightlife scene, the company transformed itself from being one of the industries newcomers to one of the highly sought after firms in the city today. Specializing mainly as nightlife liaison, public relations/marketing for the elite venues in New York City, the company continues to evolve and has now added a new division to solely concentrate on major event planning for qualified clientele.
NYC Nightlife Group
|NYC Nightlife Group is known for its high-class clientele focusing on events at the most exclusive New York City hotspots. Unfortunately, they lacked a web presence to garner interest from partygoers outside their immediate network.||CNSLT.us determined - through market research - the key factors in segmenting NYC Nightlife Group’s target audience. The key findings indicated a need to create individual messages for the varying customer segments.||The result of initial research, design and development is a highly-sophisticated event listing service geared towards the numerous demographics interested in the clubs represented and promoted by NYC Nightlife Group. With a fully integrated VIP List signup process, the organization now has a better understanding of their clienteles’ needs.||As a direct result of CNSLT.us’s work, NYC Nightlife Group is seeing over 100 unique visitors a day within 6-weeks of their website’s launch. In addition, leveraging the Facebook Open Graph to develop a unique VIP List empowers management to better target specific demographics to meet the needs of their clients (nightclubs). The website's Bounce Rate is currently 2.86%.|