Patrizia di Carrobio

Patrizia di Carrobio
Problem Insight Work Results
Patrizia di Carrobio approached CNSLT.us needing to secure an American publisher for her book, “Conoscere i gioielli.” Unfortunately, Patrizia’s current website limited her ability to add and edit content, optimize for search engine indexes and perhaps most importantly, shift with her evolving personal brand. When a food or beverage is attempting to entice retailers to carry their product they have two options: i) entice the distributors, or ii) create demand among end-users/consumers. CNSLT.us used the same mentality when approaching Patrizia’s entrance into the US. As a result, we determined to target the consumer with a highly dynamic, easily edited/updated and search engine friendly website. PatriziadiCarrobio.com focuses on both Ms. di Carrobio’s past experience and her educational approach for understanding diamonds, the purchase decision, quality and much more for laymen - like us! CNSLT.us will share the results of the work once data is collected an analyzed 3-months after launch.