Pennylane Productions

Pennylane Productions
Pennylane Productions
Pennylane Productions
Problem Insight Work Results
Pennylane Productions has a very specific customer segment: those looking for high-end wedding cinematography. The niche consumer is difficult to target, both due to the small number of individuals populating the audience and the need to create a touch point during the short window during the purchase decision. CNSLT.us worked on optimizing Pennylane Productions website for both the user experience and search engine indexes. We first conducted in-depth research on his past customers and completed our analysis with a thorough review of his websites structure. CNSLT.us’s SEO Report addresses the following variables: analytics analysis on current website traffic, industry trends breakdown, customer research patterns, on-page optimization, link building techniques, permalinks analysis and suggestions, content recommendations for 3-months, website UX/UI recommendations and a complimentary 3-month followup report on traffic analysis. CNSLT.us will share the full results of the work once data is collected an analyzed 3-months after launch. However, 1-week after the deliverable was received by the client and the structural changes to the markup on www.PennylaneProd.com was complete, the client’s 5 key search queries had increased significantly. While originally only 1 of 5 were ranked in the top 50 organic Google Search Engine Result Pages (SERP), now all five resulted in an inbound link within the first 4-pages.