Pennylane Productions is an internationally acclaimed event film studio located in New York. It was created by Adam Forgione. The studio currently holds more international awards than any other studio in New York and has been voted 2-times “One of the top event filmmakers in the world” by EventDV Magazine – the highest honor an event filmmaker can receive. In 2010, Pennylane broke the world record by winning more international awards in one year than any studio on Earth.
|Pennylane Productions has a very specific customer segment: those looking for high-end wedding cinematography. The niche consumer is difficult to target, both due to the small number of individuals populating the audience and the need to create a touch point during the short window during the purchase decision.||CNSLT.us worked on optimizing Pennylane Productions website for both the user experience and search engine indexes. We first conducted in-depth research on his past customers and completed our analysis with a thorough review of his websites structure.||CNSLT.us’s SEO Report addresses the following variables: analytics analysis on current website traffic, industry trends breakdown, customer research patterns, on-page optimization, link building techniques, permalinks analysis and suggestions, content recommendations for 3-months, website UX/UI recommendations and a complimentary 3-month followup report on traffic analysis.||CNSLT.us will share the full results of the work once data is collected an analyzed 3-months after launch. However, 1-week after the deliverable was received by the client and the structural changes to the markup on www.PennylaneProd.com was complete, the client’s 5 key search queries had increased significantly. While originally only 1 of 5 were ranked in the top 50 organic Google Search Engine Result Pages (SERP), now all five resulted in an inbound link within the first 4-pages.|