Pizza Mercato

Pizza Mercato
Pizza Mercato
Problem Insight Work Results
Pizza Mercato was always well known for its business serving the New York University community, but it was clear that an online presence had been just an afterthought! Pizza Mercato used our help to become an active member of its new community in and around Washington Square Park. When conducting initial research, CNSLT.us found that Pizza Mercato had a highly fragmented online presence. They had subscribed to many of the traditional marketing channels available to restaurants in an urban setting (i.e. SeamlessWeb, AllMenus, Delivery.com, GrubHub, MyPizza, etc.). It was vital that we consolidate their marketing arms and point all current patrons and potential customers to a single location: www.Pizza-Mercato.com. After designing and developing Pizza Mercato’s website, CNSLT.us focused on current customer engagement. Their famous Chicken Parmesan Sub and soda special (for a whopping $5) created a cult-like atmosphere and needed to be converted into word-of-mouth marketing. With a young audience, considered to be early adopters, we targeted new, digital trends ranging from Facebook, Twitter, Yelp, TripAdvisor, and perhaps most importantly, Foursquare. Pizza Mercato’s website is being utilized by both customers looking to order in their favorite New York City pizza and those on the go exploring the mobile version. However, the most success has been seen as a result of discounts only offered to visitors to the storefront who chose to share their experience and purchase intent across social networks using Foursquare. Since launch we have seen a 110% jump in check-ins with over 100 new customers becoming brand evangelists in 3-months.