Trader’s Express Deli is not your typical New York lunch joint. Yes, they have an amazing deli. And yes, their grilled menu items are fresh and mouthwatering. And I guess they do make your salad to order. But this hidden gem in the heart of Battery Park – right down the street from the Financial District – is best known for their speedy service, unique hot dishes and perhaps most importantly, ability to continuously please their loyal clientele and surpass the expectations of first-timers. We mean it, take a nice weekend day, head down to the Staten Island Ferry for a free, off-the-beaten path experience, and grab a sandwich on your way. Let us know what you think!
Trader’s Express Deli
|Trader’s Express Deli launched with high ambitions. Like most small businesses there are a laundry list of items to do that sometimes get brushed to the side once day-to-day operations require more and more of your time. For Trader’s Express, they focused on traditional marketing methods and succeeded due to their attention to product quality and a high-level of service. It is CNSLT.us’s goal to translate their offline word-of-mouth success, to an online medium.||CNSLT.us decided to focus on a medium that is visited during a potential customer’s decision making process: Yelp. Word of mouth marketing relies on reputation. Yelp allows comments that would normally be reserved for word of mouth conversation between customers and their friends to become public record. With Yelp and other review sites, customer’s positive - or negative - experience can have a substantial effect on your reputation. Michael Luca of Havard Business School states that “a one-star increase in a Yelp rating leads to a 5-9 percent increase in revenue.” Clearly, improving ratings on Yelp and other review sites is important for small businesses.||CNSLT.us is in the process of developing and launching a completely custom, centralized location to organize both Trader’s online and offline marketing campaigns. Once complete, we will launch multiple initiatives with a singular, underlying strategy.||CNSLT.us will share the results of the work once data is collected an analyzed 3-months after launch.|