Trader’s Express Deli

Trader’s Express Deli
Problem Insight Work Results
Trader’s Express Deli launched with high ambitions. Like most small businesses there are a laundry list of items to do that sometimes get brushed to the side once day-to-day operations require more and more of your time. For Trader’s Express, they focused on traditional marketing methods and succeeded due to their attention to product quality and a high-level of service. It is CNSLT.us’s goal to translate their offline word-of-mouth success, to an online medium. CNSLT.us decided to focus on a medium that is visited during a potential customer’s decision making process: Yelp. Word of mouth marketing relies on reputation. Yelp allows comments that would normally be reserved for word of mouth conversation between customers and their friends to become public record. With Yelp and other review sites, customer’s positive - or negative - experience can have a substantial effect on your reputation. Michael Luca of Havard Business School states that “a one-star increase in a Yelp rating leads to a 5-9 percent increase in revenue.” Clearly, improving ratings on Yelp and other review sites is important for small businesses. CNSLT.us is in the process of developing and launching a completely custom, centralized location to organize both Trader’s online and offline marketing campaigns. Once complete, we will launch multiple initiatives with a singular, underlying strategy. CNSLT.us will share the results of the work once data is collected an analyzed 3-months after launch.